Privacy Policy

This privacy policy describes how handles your personal information collected on our website (the “Website”).

By using the Website, you accept the provisions of this Policy and you expressly consent to our collection, storage, use and disclosure of your personal information as described in this Privacy Policy.


Our Core Beliefs Regarding User Privacy And Data Protection

  • User privacy and data protection are human rights
  • We have a duty of care to the people within our data and transparency is our value
  • Data is a liability, it should only be collected and processed when absolutely necessary
  • We will only ever contact you when with things that we believe to be relevant and meaningful
  • We will never sell, rent or otherwise distribute or make public your personal information


Personal Information That This Website Collects And Why We Collect It

We collect information from you when you visit our website, when you subscribe to a newsletter via our website, when you specifically agree to give your personal data via our social media channels, through our website special opt-in (when you download content, fill out a research or survey we are conducting).

This website collects and uses personal information for the following reasons:


Site visitation tracking

Like most websites, this site uses Google Analytics (GA) to track user interaction. We use this data to determine the number of people using our site, to better understand how they find and use our web pages and to see their journey through the website.

Although GA records data such as your geographical location, device, internet browser and operating system, none of this information personally identifies you to us. GA also records your computer’s IP address which could be used to personally identify you but Google do not grant us access to this. We consider Google to be a third party data processor (see section 4.0 below).

GA makes use of cookies, details of which can be found on Google’s developer guides.

Disabling cookies on your internet browser will stop GA from tracking any part of your visit to pages within this website.



In common with many other online services, the Website uses “cookies” (small data files that our server sends to your browser) to store and sometimes track information about you. A cookie is a small amount of data sent from the server and stored on your PC’s hard drive. Most web browsers are automatically set up to accept cookies, but you can set your browser to refuse cookies or ask your browser to show you where a cookie has been set up. Cookies can’t harm your computer. We don’t store personally identifiable information such as credit card details in cookies we create, but we do use encrypted information gathered from them to help improve your experience of the Website. For example, they help us to identify and resolve errors, or to determine relevant related products to show you when you’re browsing.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since every browser is specific, look at your browser’s Help Menu to learn the correct way to modify your cookies.

If you turn cookies off, some features will be disabled. It may affect your experience in that it may make your site experience more inefficient and some features may not function properly.


Email links

Should you choose to contact us using an email link like this, none of the data that you supply will be stored by this website or passed to / be processed by any of the third party data processors defined in section 4.0


Email newsletter

If you choose to join our email newsletter, the email address that you submit to us will be forwarded to MailChimp who provide us with email marketing services. We consider MailChimp to be a third party data processor (see section 4.0 below). The email address that you submit will not be stored within this website’s own database or in any of our internal computer systems.

Your email address will remain within MailChimp’s database for as long as we continue to use MailChimp’s services for email marketing or until you specifically request removal from the list. You can do this by unsubscribing using the unsubscribe links contained in any email newsletters that we send you or by emailing us to requesting removal via email. When requesting removal via email, please send your email to us using the email account that is subscribed to the mailing list.

If you are under 16 years of age you MUST obtain parental consent before joining our email newsletter.

While your email address remains within the MailChimp database, you will receive periodic (twice a month) newsletter-style emails from us, as well as direct email communication once or twice a year if we think one of our services is relevant to you.


Third-party links

We do not include or offer third-party products or services on our website.


Legal Use

We may disclose personal information to respond to legal requirements (including under the Data Protection Act 1998) or to protect a third party’s rights, property, or safety or to any service providers that we may appoint to perform functions


About This Website’s Server

This website is hosted by Linode. You can find out about their security measures here.

All traffic (transferal of files) between this website and your browser is encrypted and delivered over HTTPS.


Our Third Party Data Processors

We use a number of third parties to process personal data on our behalf. These third parties have been carefully chosen and all of them comply with the legislation required in the UK, EU and USA. All 3 of these third parties are based in the USA and are EU-U.S Privacy Shield compliant.


Data Controller

The data controller of this website is:

A.J. Jacobs Official Site
1102 Commerce St Suite F
Lynchburg VA 24504


Contact us if there are any questions regarding this privacy policy, you may contact us at:


Privacy Policy Availability

A copy of this privacy policy can always be found on the Website. A link to the privacy policy is available in the footer.